Burger Chain Wants McPhDs to Complement McJobs

Jason Morris

captphoto_1242025848095-1-0Corporations offering degrees opens a whole Pandora’s box of questions.  With diploma mills, online degrees and degree mills being so popular, a new class of graduates could flood the market!  In the future the verifying a college degree is going to be very different! A bachelors degree, PhD or Masters is going to have a footnote of what ‘class’ they belong to.

Burger chain wants McPhDs to complement McJobs

LONDON (AFP) – US fast food giant McDonald’s is hoping to offer PhDs, after receiving approval to award its own nationally recognized qualifications in Britain, the company’s “chief people officer” said Monday.

Speaking to the Financial Times, David Fairhurst said the company’s new power to award qualifications made it “a university in its own right”, and added that the company wanted to award qualifications equivalent to university degrees.

“One day, I’d love to see us doing a PhD, I definitely think we should go as far as we can,” he told the business daily.

He cautioned, however, that the company wanted to perfect its current training regimen, which includes courses in shift management that are equivalent in level to A-levels or high school courses, before putting together a post-graduate qualification.

McDonald’s was one of nine employers or employer groups last year that received the power to award qualifications, which Britain wants to encourage so that more workers will have recognised certificates to increase their employability.

The company has long sought to challenge the perception that it only creates low-level, poorly-paid “McJobs”.

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Jason Morris

President & Chief Operating Officer at EmployeeScreenIQ
A veteran screening and risk management professional, Jason Morris founded EmployeeScreenIQ in 1999 and acts as the company’s chief operating officer and president. Morris is a frequent speaker delivering captivating, interactive discussions on background checks, global screening, recruitment and staffing. He educates audiences in best practice initiatives as they relate to organizational employment screening programs. Morris has been quoted in numerous business and industry publications including The Wall Street Journal, MSNBC.com, USA Today, New York Times, among others. He is also a licensed private investigator in the states of Ohio, Illinois, New Jersey, Texas, Arizona and Nevada.
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