9/28/2010 Background Checking … Using Social Media (ERE.net)


September 28, 2010

Source: ERE.net

Employee referrals and social media have begun to blend together. Could background checks and social media be next?

A new company called “Social Intelligence” says it’ll “track the worldwide network of social media, including Facebook, Twitter, Flickr, YouTube, LinkedIn, individual blogs, and thousands of other sources.”

Social Intelligence will, within 24-48 hours, produce a report on a job candidate using both automation as well as humans, the latter there to make sure there aren’t “false positives.” It says it will weed out “protected class” information it finds, such as race and religion. The company is also offering a version to monitor what existing employees are up to.

As far as the hiring version, a screenshot, which you can click on to enlarge, shows that the employee profile screens for such things as: ”Gangs,” “Drugs/drug lingo,” “demonstrating potentially violent behavior,” and “poor judgment” — something we could all agree can be found in ample supply on social media.

I asked the company’s CEO, Max Drucker, whether this judgment thing is kind of subjective. “We err on the side of not flagging something,” he says, adding that “serious red-flag issues” are what they’re really looking for. He also notes that the firm has three people review information before the profile’s done. So, “Todd beat Sean in the 600-meter dash” shouldn’t show up as a Todd-beats-people flag. I hope.

Nick Fishman, the co-founder of EmployeeScreenIQ, doesn’t envision his or other similar companies going down the social-media background-checking road. “Not only are they not now, but I don’t foresee getting into it in the future,” he says. “It’s a hornet’s nest.” Awaiting employers in that nest, he says, are FCRA regulations and EEO rules.