ID-protection ads come back to bite pitchman
May 22, 2008
Something always bothered me about these commercials, I knew I smelled something fishy! Company CEO, Todd Davis dared consumers to steal his identity. Mr. Davis took this dare a step further, he put his Social Security Number out there for the public to see. It now appears Mr. Davis and his company are being sued in three states because his “lifelock” doesn’t work! To take it a step further, it has been found that Mr. Davis’ identity has been compromised so many times he has over 20 drivers licenses in various states.
I know what you are saying; Why is a background screening company writing about a story like this? Its simple, all the privacy legislation and identity theft news was kicked off a few years ago because of a data breach in our industry. There are now several areas of the FACT Act that require us to help consumers when they are victims of these crimes. Identity theft is a serious matter, consumers are out billions do dollars every year and services like this are not making consumers lives any easier!
The best thing you can do to ensure you are not a victim is check your credit report at least once if not twice yearly. The FTC has some great resources to further protect yourself. If you feel you are a victim, contact your attorney immediately.
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