Does Anyone Care About the Candidate Experience?
May 31, 2011
Just a thought . . .
Does anyone really care about the candidate experience and how it can impact recruiting efforts? It’s hard to say. We recently published our annual Trends in Background Screening survey and 80% of the respondents indicated that the candidate experience was a either very important or important in deciding which employment screening partner they chose.
The inspiration of this random thought was derived from the May issue of Workforce Management magazine (I’d share the link to the story, but WF insists on your being a member in order to see their material). Editor Ronald Alsop was reflecting on the following quote he once heard, “Ford must be a good company because my neighbor likes working there”. He was trying to persuade employers that allowing candidates to post information about their work on social networkings sites had a net positive effect for corporations.
He conducted a study in which he found that, “84% of respondents considered word-of-mouth messages from employees credible, compared with 75% for media coverage of a company and 70% for PR and advertising spiels”.
But if it was so important to employers why would the HR media continue to convince employers of this fact. I’ve seen story after story after story over the last three years talk about the virtues of a good candidate experience. I’ve also heard a number of people in the recruiting and talent management space completely dismiss the concept. If the concept had caught on why, are we still being deluged the same stories trying to convince us of it’s importance? Wouldn’t it just be an accepted fact?
I don’t have an answer. Just my random thought for the day.